What can the top lawyer SEO company do for you?

Make your phones ring, and keep your pipeline full of leads so you can land more cases.

Watch the latest case study update video

It's hard to dominate SEO for lawyers.
We just make it look easy.
From website launch to the #1 ranked law firm SEO expert in less than 7 months.

Our launch plan originally called a 12-14 month timeframe to take over the #1 ranking in the search engine results pages (SERP’s) for the top keywords related to law firm SEO. Google searches for law firm search engine optimization keywords are highly-competitive, so our original goal of reaching the top spot for many of those keywords in about a year was pretty reasonable.

Fortunately, we were able to put together the right combination of domain name, on-page optimization, and great content that earned a lot of high-quality backlinks from authoritative sites.

Our website is still pretty ‘young’ in Google’s eyes, and it’s natural for rankings to bounce around during this period as a site continues to build domain authority. But we’re climbing up the first page for keywords like lawyer SEO marketing, and all of our other high-priority keywords related to SEO for law firms as well.

Why is the case study on our own website such a good indicator of who is actually the best lawyer SEO company?

Because the competition among the top law firm SEO services for keywords related to search engine optimization is one of the most competitive areas in the internet marketing space.

That makes online rankings for attorney search engine optimization keywords the ultimate example of the SEO agencies in this niche going head-to-head,,, and it allows you to quickly cut through all the b.s. and marketing fluff.

Here's how we did it...

Keyword Research & Selection

The first step to high-level SEO for attorneys

In-depth keyword research impacts every facet of a successful SEO campaign for any law firm. Targeted keywords inform decisions regarding the on-page SEO, content development, outreach and link-building, as well as the architecture of your website.

We start with a list of seed keywords, and delve into related searches that people are typing into the search engines. Then we evaluate the keywords your competitors are ranking for using tools that provide insight into the most popular, and the most profitable organic keywords.

SEO-Friendly Website Architecture

The ‘architecture’ of your website refers to how the pages are structured, organized, how they interlink, and the URL’s that are chosen for each page. Optimizing your site’s architecture provides two benefits:

  1. Having an SEO-friendly site architecture makes it easier for search engine crawlers to find, and index all the pages on your site.
  2. SEO-friendly site structure and navigation allows potential clients to quickly and easily find the information they are looking for on your site. Optimizing for user experience in this way will lower your website’s bounce rate, and increase the amount of time people spend on your site.

Focused Content

Along with backlinks, and RankBrain, content is one of the top 3 Google ranking factors. Search engines like tightly-focused content because it allows them to show the most relevant content to a specific search query.

On-Page SEO

Title Tags

Title tags can have a big impact on rankings. Get the title tag right, and you can leapfrog several competitors on the 1st page of search results. We put a lot of emphasis on optimizing (and testing) the Title tag for every page on your site.

 

Meta Descriptions

Meta descriptions don’t necessarily have a direct affect on your search engine rankings, but… well-written meta descriptions can have a huge impact on your click-through-rate (CTR), and your click-through-rate does factor into where search engines are willing to rank your site in the SERP’s.

 

Header Tags

Header tags (H1, H2, H3…) help search engines understand what a web page on your site is all about. H tags (as they’re also referred to) allow the the search crawlers to understand which content is the most important.

 

 

Off-Page SEO

Producing great content that appeals to, and informs your website visitors is the best way to earn backlinks from high-quality, authoritative websites. Sites that link to your website are referred to as Referring Domains (RD’s).

Building your site’s backlink profile, and increasing the number of RD’s linking to your site is how you develop greater trust and authority with search engines.

Page Speed

Page speed (and your resulting page speed) is a measure of how fast the content (text, images, etc.) on a page loads in a web browser. The server a website resides on, the page file size, and image compression all play a role in how how quickly a page will load.

Google has used page speed as a ranking factor since 2010, and Google began placing even greater importance on page speed when they rolled out the ‘Speed’ update in 2018. So having a slow-loading website isn’t just annoying to your potential clients, it can definitely hurt your search engine rankings as well.

Mobile Speed

Nearly 60% of all searches on Google are performed on a mobile device. Even more important is the fact that 95% of all mobile searches are performed using Google’s search engine.

To protect and maintain their dominance in mobile search, Google has rolled out their Mobile-First Index, and mobile speed is definitely a factor in how rankings are determined by search engines on mobile devices.

Mobile UX

If you want to convert website visitors to prospects, it’s important to optimize the mobile version of your site for UX (user experience) signals. The RankBrain algorithm developed by Google is engineered to analyze how searchers interact with your website, and to incorporate those UX signals into how your website ranks in online search results.

Attention to detail matters hen it comes to your website, especially your mobile site. If RankBrain determines that the mobile version of your site is frustrating searchers, your rankings in mobile searches will fall fast, and hard.

Been disappointed by other law firm search engine optimization companies?

You aren’t alone!

Most law firms have invested in SEO services at some point, only to be disappointed with the results… or the lack of results.

Here’s why… most agencies who specialize in search engine optimization for law firms follow the same process, and pursue the same widely-known strategies as everyone else. Because that’s all they know. The problem is that if you’re only doing what everyone else does, then you have no advantage. No edge over your competitors.

Do We Know Things Other Legal SEO Agencies Don’t?

You bet we do. Because we developed many of the advanced strategies that allow us to consistently rank our clients above their competition ourselves. That’s just one of the many reasons we’ve earned a reputation as the best SEO for lawyers.

Get A Personalized Roadmap to Rankings
...without a big commitment

Website SEO Audit & Analysis

Get both the big picture overview of where you’re at right now, as well as a detailed roadmap to outranking your competitors, and generating more phone calls and online leads from local search results.

Our Roadmap To Rankings is not your standard website audit. It’s the most in-depth search engine optimization analysis you’ll find anywhere, and it’s available as a standalone service. Here are some of the categories that are covered in the Roadmap To Rankings Audit.

  • Technical Audit
  • Google My Business Listing Audit
  • Competitor Analysis
  • Off-Page Analysis
  • Identify & Explain Key Issues
  • Content Audit
  • On-Page Analysis
  • Rankings & Organic Traffic Analysis
  • Local SEO Audit
  • Action Plan With Recommendations

Whether you’re considering staring a new SEO campaign for your law firm, or switching from an agency that’s not producing results, the Roadmap To Rankings audit is the perfect place to start.

To learn more about everything the Roadmap To Rankings audit includes, visit our SEO Audit page.

Are you paying a law firm SEO service that's not producing the results you want?

Enter your website URL below if you'd like us to take a look. We can have a confidential conversation to let you know what's going on - or what's not going on.



Is your law firm being handcuffed by one of the mediocre SEO services for lawyers?

We understand how frustrating that is. We get it.
We get it because we see it almost every day. It’s not uncommon for us to perform website audits for law firms who are paying substantial monthly retainers to well-known agencies for SEO services, only to find that they’re getting little to nothing for their money.

The simple reason it’s so hard to find a great SEO company for lawyers

Pretty much every company that offers SEO services for attorneys has a great website, with nice pictures of their staff, and compelling copywriting that inspires confidence in their ability to help you bring in more leads for your firm.

What they don’t have is a real-life, ass-kicking SEO professional who knows how to succeed in one of the most competitive verticals in the world – local SEO for attorneys.

FACT:  Most SEO services for law firms are run by marketers – not SEO professionals.

FACT:  Most law firm SEO marketing companies hire relative novices to work on optimizing attorney websites.

Is it really a surprise that agencies full of average SEO ‘professionals’ can’t compete with an organization designed from the ground up to be the best SEO company for lawyers?

You want a rainmaker who specializes in SEO for lawyers... You're in luck
Interested in finding out more about what we can do for your firm?

Since you’re on our website, you most likely have questions about how our specialized SEO services for law firms can help you generate more phone calls, and new cases. Of course that doesn’t necessarily mean that you want to schedule a ‘Consultation,’ which is usually just another name for the start of a relentless (and pushy) sales process. We want to make sure you can get the answers to any questions you might have, without having to talk to a ‘sales weasel.’ (we don’t allow weasels around here anyway)

  • feature1. Send us Your Question: by clicking the Live Chat icon in the bottom-right corner of the screen. We always respond promptly.
  • feature2. We Offer A Free Q&A Session: just send us a request using the Live Chat option, and get your list of questions prepared. We'll schedule a time for Doug to call and answer any questions you have.
Doug Mills Founder, and Lead Strategist Member of the world's top SEO mastermind group

"Law Firm SEO has been a great asset...
I want to say thank you.

We appreciate your work, and great job."

Cha'Ron Ballard The Ballard Law Group

Local SEO for Law Firms = Make Your Phone Ring

Google’s local Maps 3-Pack dominates most of the prime real estate for search results on both mobile and desktop screens. With only three spots available, the competition is intense, but breaking into those top 3 positions will supercharge your efforts to build a high-growth law firm.

Trust, Authority, and Relevance

Local SEO is in many ways a completely different animal from traditional search engine optimization, so working with the best SEO for law firms is key to generating more leads from online searches. We’re able to apply highly-specialized Maps 3-Pack strategies that our team pioneered in order to build:

  • Trust
  • Authority
  • Relevance

You won’t find anyone better at getting your law firm into the Maps 3- Pack and helping you achieve dramatic growth for your business.

In the last few years, the game has changed dramatically when it comes to bringing in leads from local search results, and that’s created a tremendous opportunity for aggressive firms who partner with an SEO company that knows how to get them into those coveted top 3 positions in Maps. It’s not enough just to rank on the 1st page of Google’s organic results anymore, you need to be in the Maps 3-Pack if you want your phone to ring.

If you want to bring in more leads from online searches, You need a top attorney SEO marketing expert.

  • Do competing law firms outrank you in Local search results?
  • Do you wish you could bring in more new clients from online?
  • Is pay-per-click (Adwords) too expensive?
  • Are you tired of losing new cases to lawyers with bigger SEO budgets?

There’s a reason (several of them actually) that we’re known as the best seo company for lawyers. We can help you fix every one of those problems.

Find Out How A REAL Law Firm SEO Expert Can Help You Build Your Practice

1

Schedule A Time To Talk

Let's take a look at your competitors, talk about your goals, and figure out the best way to achieve them together.

2

Create A Plan For Your Firm

We will dig in and do the research to develop a custom plan that will provide you with a clear path to grow your

3

Decide When To Execute The Plan

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FAQ's About Lawyer SEO

  • What is lawyer SEO?

    Lawyer search engine optimization (SEO) is the process of optimizing a law firm’s website to achieve the highest search engine rankings possible, in order to attract more website visitors and generate more calls from prospective clients.

  • How long does SEO take to show results for law firms?

    I know ‘it depends’ isn’t the answer you’re looking for, so we’ll be able to narrow down some realistic timeframes for different starting points, and varying circumstances as we cover the factors that affect how long it will take for your SEO campaign to begin producing rankings and results. Fundamental Truth About SEO A high-level SEO campaign is absolutely the best investment you can make in the growth of your firm, BUT… you need to be committed to the long-term vision of the successful firm you’re trying to build. Because in the short-term (the first 6-12 months) you’re going to invest in the campaign without a lot to show for it in terms of increased revenue, or more new clients. Google makes it difficult to rank at the top of search results for a reason, several reasons actually. Search engines are in the user experience business, and they give a lot weight to sites that were ranking the top spots before you decided to join in the fight. You’re the new kid on the block, and the algorithm doesn’t know if it can trust you to satisfy searchers needs yet. However, once your SEO efforts have produced the rankings you set out to achieve, the ROI from all the phone calls and online leads coming in should make your SEO campaign extremely profitable.

  • Why do law firms need SEO?

    A very high percentage of people searching for a lawyer begin their search online. A successful law firm SEO campaign gives you the visibility you need to attract new clients from online searches.

  • How much does law firm SEO cost?

    It depends isn't exactly the answer you're looking for, but... it depends. What your legal practice area is. What market your legal practice is in. The level of competition in your market.

The Definitive Guide To Law Firm Search Engine Optimization

The Definitive Guide To Law Firm Search Engine Optimization

  • Introduction

    Welcome to our Guide

    We’ve put together this in-depth law firm SEO guide for attorneys who are interested in growing their practice with a high-level search engine optimization campaign designed to bring in more online leads. A professional optimization campaign, when implemented correctly, can yield a fantastic return-on-investment. Far exceeding other marketing channels available to attorneys. In this comprehensive guide, you’ll learn: the fundamental concepts of search engine optimization for attorneys, both in small practices and large law firms. how to audit your website to identify the areas that need improvement and optimization how to do keyword research the way top SEO professionals do it on-page optimization technical SEO how to successfully build backlinks that enhance your site’s authority how to write focused content, that Google considers complete how to optimize your Google My Business listing for local search results how to understand search intent, and why it’s important how to measure and track your progress how to use video to turn more website visitors into actual clients

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  • Chapter 1 - The Top 10 Law Firm SEO Ranking Factors

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  • Chapter 2 - SEO Audit

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  • Chapter 3 - Keyword Research

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  • Chapter 4 - On Page SEO

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  • Chapter 5 - Technical SEO

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  • Chapter 6 - Outreach & Link-Building

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  • Chapter 7 - Focused Content

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  • Chapter 8 - Local SEO

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  • Chapter 9 - Search Intent

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  • Chapter 10 - Analytics

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  • Chapter 11 - Video

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Are you tired of losing potential clients because you don’t have the right legal SEO company in your corner?

Start fighting back!

  • How many new cases are you losing every week to competitors who outrank you in Local search?
  • How much profit are you missing out on every month because you don’t have the right law firm marketing partner?
  • How many leads could our professional Facebook ad campaigns start bringing in for you TOMORROW?

New Report Shows How Law Firms Get More Phone Calls From Google's Maps 3-Pack With Local SEO

Download this FREE Special Report to find out!

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