Attorney SEO stands for search engine optimization. SEO for lawyers is the process of optimizing both on-site and off-site elements of your law firm’s website to achieve the highest search engine rankings possible in order to attract people who are searching online for your services to your website.
WHAT CAN THE TOP
LAW FIRM SEO EXPERT
DO FOR YOU?
Make your phones ring, and keep your pipeline full of leads so you can land more cases.
AS SEEN ON
Hi, I’m Doug.
I get law firms on page 1
of search results – and into
Google’s Maps 3-Pack.
I’ll help you get (a lot) more phone calls
and leads from prospective clients.
I’VE BEEN SEEN ON:
IT’S HARD TO DOMINATE SEO FOR ATTORNEYS
WE JUST MAKE IT LOOK EASY
FROM WEBSITE LAUNCH TO THE #1 RANKED SEO EXPERT FOR LAW FIRMS IN LESS THAN
7 MONTHS.
Our launch plan originally called a 14-18 month timeframe to take over the #1 ranking in the search engine results pages (SERP’s) for the top keywords related to SEO for lawyers. Google searches for law firm search engine optimization keywords are highly-competitive, so our original goal of reaching the top spot for many of those keywords in about a year was pretty reasonable.
Fortunately, we were able to put together the right combination of domain name, on-page optimization, and great content that earned a lot of high-quality backlinks from authoritative sites.
Our website is still pretty ‘young’ in Google’s eyes, and it’s natural for rankings to bounce around during this period as a site continues to build domain authority. But we’re climbing up the first page for all of our high-priority keywords.
Why is the case study on our own website
such a good indicator of who is actually
the best SEO company in the legal space?
Because the competition among the top agencies for keywords related to SEO for attorney-related searches is one of the most competitive arenas in the internet marketing space.
That makes online rankings for the keywords we’re competing for the ultimate example of the SEO agencies in this niche going head-to-head,,, and it allows you to quickly cut through all the b.s. and marketing fluff.
HERE’S HOW WE DID IT
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Been DISAPPOINTED by other SEO companies?
YOU AREN’T ALONE!
Most law firms have invested in SEO services at some point, only to be disappointed with the results… or the lack of results.
Here’s why… most agencies who specialize in search engine optimization for law firms follow the same process, and pursue the same widely-known strategies as everyone else. Because that’s all they know. The problem is that if you’re only doing what everyone else does, then you have no advantage. No edge over your competitors.
Do We Know Things Other Legal SEO Agencies Don’t?
You bet we do. Because we developed many of the advanced strategies that allow us to consistently rank our clients above their competition ourselves.
Understanding The Landscape Of Google SERP’s
Google is constantly evolving, and it’s not just their algorithm that changes.
They test and tweak how their search engine results pages (SERP’s) are structured as well.
Unfortunately, most of that evolution does not favor law firms looking to generate leads from their local market.
Here’s an example of what a typical person sees if they search for a personal injury attorney in Dallas, TX.
3 Categories of Results
Paid (Adwords) Ads: there are three ads at the very top of the SERP, and usually a couple more at the bottom of the page – below the organic results.
Maps 3-Pack: Currently, there are three ‘organic’ (not paid) listings for local attorneys and one Paid Ad in the Maps 3-Pack – displayed just below the the Paid Ads.
Organic Listings: Most of the time, you will see 10 listings in the organic results.
The organic results are where it gets tricky for any local attorney trying to generate leads from organic search – especially if you aren’t showing in the Maps 3-Pack.
In this example, a search for ‘personal injury attorney Dallas TX,’ the first three organic listings are not for local law firms.
They’re authority sites, also referred to as directories, or review aggregators.
In fact, 6 out of the first 7 results in the organic section for ‘personal injury attorney Dallas TX’ are authority/directory sites.
The Maps 3-Pack Is More Valuable Than Ever
Out of 17 total listings on Page 1 for this search, 10 of them are either Paid Ads, or Authority sites.
That leaves only 7 spots available for local attorneys to generate phone calls, and traffic.
On top of that, searchers are going to see 4 Paid Ads before they see the first listing in the Maps 3-Pack… although the Paid Ads get a very small percentage of the clicks from any search.
If your firm ranks in the Maps 3-Pack, you can capture phone calls, and leads from online searches before people ever reach the organic listings – where they can be diverted from visiting the websites of actual local attorneys.
GET A PERSONALIZED ROADMAP TO RANKINGS
WITHOUT A BIG COMMITMENT
WEBSITE SEO AUDIT & ANALYSIS
Get both the big picture overview of where you’re at right now, as well as a detailed roadmap to outranking your competitors, and generating more phone calls and online leads from local search results.
Our Roadmap To Rankings is not your standard website audit. It’s the most in-depth search engine optimization analysis you’ll find anywhere, and it’s available as a standalone service. Here are some of the categories that are covered in the Roadmap To Rankings Audit.
Technical Audit
Google My Business Listing Audit
Competitor Analysis
Off-Page Analysis
Identify & Explain Key Issues
Technical Audit
On-Page Analysis
Rankings & Organic Traffic Analysis
Local SEO Audit
Action Plan With Recommendations
Whether you’re considering staring a new SEO campaign for your law firm, or switching from an agency that’s not producing results, the Roadmap To Rankings audit is the perfect place to start.
To learn more about everything the Roadmap To Rankings audit includes, visit our SEO Audit Page.
Are you paying for an SEO campaign
that’s not producing results?
Send us your website URL if you’d like us to take a look.
Then we can have a confidential conversation to let you know what’sgoing on… or what’s not going on.
How You Can Keep An Eye (Spy)
On Your SEO Company
On Your SEO Company
One of our first clients came to us after leaving a very high-profile digital marketing agency. He’d been paying them for 2 years – and gotten absolutely nothing for all the money he spent on their SEO services.
If you’re a lawyer, you know which internet marketing company I’m referring to. They churn out lots of pretty law firm websites (that are overpriced and poorly structured for SEO by the way) – and they have plenty of video testimonials from attorneys who are happy with their company.
However, if you pay close attention to those testimonials, you’ll notice that you never hear any lawyer talk about what a great job the company did for them on a search engine optimization campaign.
Revealing The Extent Of The Damage
When we audited our client’s website before he hired us, it was obvious that an SEO novice could have done more optimization on his site in about 45 minutes than this well-known national agency did for him in two years.
Unfortunately, stories like this are all too common among law firms – especially when it comes to SEO companies.
Long-Term Approach = Long-Term Success
A professional SEO campaign is definitely a long-term growth strategy, and you have to approach it with long-term goals in mind.
Given enough time and resources, your investment in SEO should produce higher returns than any other law firm marketing strategy – and you will reap the financial rewards of that investment for many years to come.
But it absolutely takes time to see the results of the work being done today begin to show up in the form of more phone calls from potential clients .
Why?
Because that’s the way search engines (and their algorithms) work.
Unfortunately, the long-term nature of an SEO campaign makes it possible for unscrupulous digital marketing agencies to take advantage of clients.
So if you aren’t sure that you’re getting your money’s worth from an active SEO campaign, here’s a simple way you can take a peek (using a tool we love called Ahrefs) – and make sure the optimization work you’re paying for is actually being performed.
Without you having to get in the weeds or learn how search engines work.
5 KPI’s To Quickly & Easily
Spot-Check Your SEO Company
Spot-Check Your SEO Company
KPI #1 Backlink Growth
KPI #2 Domain Authority
KPI #3 Organic Keyword Growth
KPI #4 Rankings Growth
KPI #5 Overall Organic Visibility
If you’d like more details, we’ve published a detailed guide to explain:
How to check each of these KPI’s
When you should start checking them
How to interpret them
When to start looking at other metrics
Is your law firm being handcuffed by mediocre search engine rankings?
We understand how frustrating that is. We get it. We get it because we see it almost every day. It’s not uncommon for us to perform website audits for law firms who are paying substantial monthly retainers to well-known agencies for SEO services, only to find that they’re getting little to nothing for their money.
The simple reason it’s so hard to find a great SEO company
Pretty much every company that offers SEO services for attorneys has a great website, with nice pictures of their staff, and compelling copywriting that inspires confidence in their ability to help you bring in more leads for your firm. What they don’t have is a real-life, ass-kicking SEO professional who knows how to succeed in one of the most competitive verticals in the world – local SEO for attorneys.
FACT : Most law firm SEO companies are run by marketers – not SEO professionals.
FACT : Most law firm SEO marketing companies hire relative novices to work on optimizing attorney websites.
Is it really a surprise that agencies full of average SEO ‘professionals’ can’t compete with an organization that focuses exclusively ranking law firm websites at the top of search results?
YOU WANT A RAINMAKER WHO SPECIALIZES IN
SEO FOR LAWYERS… YOU’RE IN LUCK
INTERESTED IN FINDING OUT MORE ABOUT
WHAT WE CAN DO FOR YOUR FIRM?
WHAT WE CAN DO FOR YOUR FIRM?
Since you’re on our website, you most likely have questions about how our specialized SEO services can help you generate more phone calls, and new cases. Of course that doesn’t necessarily mean that you want to schedule a ‘Consultation,’ which is usually just another name for the start of a relentless (and pushy) sales process. We want to make sure you can get the answers to any questions you might have, without having to talk to a ‘sales weasel.’ (we don’t allow weasels around here anyway)
1. Send us Your Question: by clicking the Live Chat icon in the bottom right corner of the screen. We always respond promptly.
2. We Offer A Free Q&A Session: just send us a request using the Live Chat option, and get your list of questions prepared. We’ll schedule a time for Doug to call and answer any questions you have.
WHAT OUR CLIENTS SAY
Law Firm SEO has been a great asset…
I want to say thank you.
We appreciate your work, and great job.
LOCAL MAPS 3-PACK = MAKE
YOUR PHONE RING
Google’s local Maps 3-Pack dominates most of the prime real estate for search results on both mobile and desktop screens. With only three spots available, the competition is intense, but breaking into those top 3 positions will supercharge your efforts to build a high-growth law firm.
Trust, Authority, and Relevance
Local SEO is in many ways a completely different animal from traditional search engine optimization, so working with a company that excels at local SEO is key to generating more leads from online searches. We’re able to apply highly-specialized Maps 3-Pack strategies that our team pioneered in order to build:
We Get Results
You won’t find anyone better at getting your law firm into the Maps 3- Pack and helping you achieve dramatic growth for your business.
In the last few years, the game has changed dramatically when it comes to bringing in leads from local search results, and that’s created a tremendous opportunity for aggressive firms who partner with an SEO company that knows how to get them into those coveted top 3 positions in Maps. It’s not enough just to rank on the 1st page of Google’s organic results anymore, you need to be in the Maps 3-Pack if you want your phone to ring.
If you want to bring in more leads from
online searches, you need a top
SEO marketing specialist
Do competing law firms outrank you in Local search results?
Do you wish you could bring in more new clients from online?
Is pay-per-click (Adwords) too expensive?
Are you tired of losing new cases to lawyers with bigger SEO budgets?
There’s a reason (several of them actually) that we’re known as the best seo company for attorneys. We can help you fix every one of those problems.
FIND OUT HOW A REAL SEARCH ENGINE OPTIMIZATION EXPERT
CAN HELP YOU BUILD YOUR PRACTICE
SCHEDULE A TIME TO TALK
Let’s take a look at your competitors, talk about your goals, and figure out the best way to achieve them together.
CREATE A PLAN FOR YOUR FIRM
We will dig in and do the research to develop a custom plan that will provide you with a clear path to grow your
DECIDE WHEN TO EXECUTE THE PLAN
You decide when to pull the trigger, and our team will get to work so you can start bringing in more leads and growing your firm.
It’s like grabbing a cup of coffee together
…without the sales weasel stalking you afterwards.
How long does SEO take to show results?Doug Mills2019-12-10T08:54:02-07:00
Typically, SEO can take anywhere from 6-12 to start producing tangible results for your law firm. Exactly how long it will take your firm to rank on the 1st page depends on a variety of factors, such as:
-
- Your legal practice area
-
- The market your law firm is located in
-
- The level of competition
-
- Where your SEO campaign is starting from (your website, previous SEO)
- How aggressive your SEO campaign will be
I know ‘it depends’ isn’t the answer you’re looking for, so we’ll be able to narrow down some realistic timeframes for different starting points, and varying circumstances as we cover the factors that affect how long it will take for your SEO campaign to begin producing rankings and results.
THE DEFINITIVE SEO GUIDE FOR LAW FIRM WEBSITES
IntroductionDoug Mills2019-10-08T09:03:27-06:00
Welcome to our Guide
We’ve put together this in-depth law firm SEO guide for attorneys who are interested in growing their practice with a high-level search engine optimization campaign designed to bring in more online leads. A professional optimization campaign, when implemented correctly, can yield a fantastic return-on-investment. Far exceeding other marketing channels available to attorneys. In this comprehensive guide, you’ll learn: the fundamental concepts of search engine optimization for attorneys, both in small practices and large law firms. how to audit your website to identify the areas that need improvement and optimization how to do keyword research the way top SEO professionals do it on-page optimization technical SEO how to successfully build backlinks that enhance your site’s authority how to write focused content, that Google considers complete how to optimize your Google My Business listing for local search results how to understand search intent, and why it’s important how to measure and track your progress how to use video to turn more website visitors into actual clients.
Chapter 1 – The Top 10 SEO Ranking Factors For LawyersDoug Mills2019-10-08T09:04:12-06:00
Ever wonder how many factors Google takes into account when determining which sites to show, and where to rank them in search results?
At latest count, most SEO experts agree that there are likely over 200 ranking factors baked into Google’s algorithm.
Who can keep track of 200+ ranking signals, much less optimize a website for them all?
On top of that, Google is constantly churning out algorithm updates that affect backlinks, the content on your website, and of course – rankings.
So how can you possibly stay on top of everything?
Take a deep breath… for now, let’s just focus on the factors (or signals) that are widely considered to be the most important.
That will allow you to develop an understanding of the ‘big picture’ when it comes to SEO.
If you want your website to rank at the top of the SERP’s for lawyer-related searches, focus on these ten ranking factors – and you’ll have a solid head start on most of your competition.
There are essentially 9 different types of ranking factors, which have been neatly summarized by our friend Brian Dean at Backlinko into 9 Categories which cover all 200 SEO factors that affect Google rankings.
- Page-Level Factors
- Site-Level Factors
- Domain-Level Factors
- On-Site Webspam Factors
- Off-Site Webspam Factors
- Backlink Factors
- User Interaction
- Brand Signals
- Special Google Algorithm Rules
We’ve pulled the top ten from the categories above, and we’ll cover each of them so you can put the search engine optimization for your law firm’s site on solid footing.
Here’s a look at the Top 10 SEO signals (or factors) that we’ll cover:
- Quality Content (that’s Complete)
- Search Intent
- Mobile Optimized Site
- Number of Backlinks
- Domain Authority
- Anchor Text
- Site Loading Speed
- Keyword Usage
- What is Google’s RankBrain?
- 10.E-A-T
So if you’re ready, click the link to get started with Chapter 1 – Top 10 SEO Ranking Factors For Lawyers
ARE YOU TIRED OF LOSING POTENTIAL CLIENTS BECAUSE YOUR FIRM
ISN’T IN GOOGLE’S MAPS 3-PACK?
START FIGHTING BACK!
How many new cases are you losing every week to competitors who outrank you in Local search?
How much profit are you missing out on every month because you don’t have the right law firm marketing partner?
How many leads could our professional Facebook ad campaigns start bringing in for you TOMORROW?
SCHEDULE
A FREE Q&A SESSION
IT’S LIKE A lUNCH DATE…
without the phone call from HR afterwards
New Report Shows How Attorneys
Get More Phone Calls From Google’s
Maps 3-Pack With Local SEO
Download this FREE Special Report to find out!
GET INSTANT ACCESS TO THIS FREE REPORT!