You’ve heard about the great things that SEO can do for an online business, and wonder what it could do for your law firm. Perhaps you just want to try out a few do-it-yourself hacks to see what happens. However, if you’re like a lot of people, when you start reading about the technical aspects, such as building backlinks, fixing bugs, or increasing load speed, you may feel like it’s way out of your league or what you even have time for.
Here are a handful of simple and straightforward fixes that are SEO tips for marketing your professional services that you can learn about to do yourself that will greatly improve the SEO quality your site and that don’t require specialized technical know-how. These tips will also assist you in working with an SEO expert if you choose to do so.
- Write Original and Detailed Content:
You can never go wrong with valuable content. Web pages of 2,000 words and more get the most clicks, shares, and overall better rankings. You want to go for well-written, quality content that establishes you and your business site as an “authority” in the field, and well-written, informative content it what it takes. Who knows your legal practice areas better than you? Write everything about it that your clients want and need to know. Statistics show that 57% of SEO experts consider content creation as the most reliable long-term SEO strategy.
- Every website should have a regular blog to increase Google ranking and web traffic. Sites with active blogs can increase web visitors by 67% over those who don’t.
- In a study involving over 1 million articles, researchers discovered that high quality, long form content (over 1,000 words) gets more shares and links than other formats, yet makes up only 15% of total internet posting.
How do you produce impressive content like that?
- Know your audience, your ideal clients, and put yourself into their shoes. What are their most pressing needs and concerns, and how are they feeling? How can you help them?
- Choose the most popular service in your law practice and focus on promoting that in your blogs, to make the most of Google’s search process.
- Use good grammar and correct punctuation, which reinforces your credibility as a trusted professional in the field.
2. Use Keywords and Have a Solid Placement Strategy
The use of well-chosen and strategically-placed keywords and key phrases should not be underestimated.
Use these keywords in your titles and subtitles by formatting with Heading 1, Heading 2, and Heading 3 styles, which will highlight these terms for the Google search engine. It’s a good idea to use your main keywords in the first 100 words of text if you can, while still keeping a natural flow. Next, insert them into the URL’s of your photos and videos, which we talk about next. And finally, you want to sprinkle common variations of the keywords your text, without overdoing it or sounding unnatural.
3. Use Videos and Images
Videos and images make your site more interesting to your visitors. If you re-label their URL filenames using high-traffic keywords relevant to your topic, they will make it easier for Google to categorize accurately and showcase.
Videos are 50% more likely to improve organic search results than written text.
You can find videos that are available for commercial use on YouTube or Vimeo by going to http://www.search.creativecommons.org/ and ticking the appropriate boxes. You will find free stock photos here as well. There are also a number of companies that offer excellent stock photos for a fee.
4. Social Media Profiles
Google looks for websites that are active in the social media networking space. So make sure that you are actively promoting your brand by securing Facebook, Linked In, Twitter, and other social media under the name of your enterprise. And then keep them fresh and moving with updated content.
5. Easy Links That Almost Anyone Can Create
First, you can build links between the pages of your website. An easy and effective way to do this is to choose one main key phrase for your site with high traffic that encapsulates what you want to promote, and let that be your linking phrase for hyperlinks between pages.
You should already have links coming in from your social media sites.
Last of all, you can create some outbound hyperlinks to authority sites. These are general and respected informative sites such as professional organizations and informational sites related to your law practice, or local information website for your city.
Work with Our SEO Experts to Gain Visibility for your Website
After trying out these DIY methods, if you don’t see your website ranking on Page 1 of Google search results for your location or in the Maps 3-Pack, you might want to inquire about working with our team of SEO experts who know how to reliably get you there.
Monopolists Law Firm Marketing and SEO Experts specializes in SEO for attorneys and law firms. Experienced law SEO, Doug Mills, goes beyond optimizing your website for Google search, and provides training for you and your staff to ensure that you actually grow your business client base. Call today for a free website analysis: 720-656-5000.