Why did you decide to specialize in SEO for the Maps 3-Pack?
I actually started my SEO career way back in 2004… building out and optimizing my own e-commerce sites on the affiliate side of the SEO business.
In 2014 my younger brother decided he was going to open his own HVAC company in Denver, so naturally I offered to take care of the SEO for his company on the ‘big brother discount plan.’
If you don’t have any younger siblings, the ‘big brother discount plan’ is just another way of saying free.
Within 6 months or so, his company was ranking #1 in the organic results, and in the Maps 3-pack for every high-value keyword related to the HVAC business in Denver.
In his first full year in business his company did almost $2 million in revenue – without any other advertising.
When I studied the analytics for his site, I couldn’t believe how many clicks and phone calls he’d gotten from his listing in the Maps 3-Pack.
That moment is when I realized how valuable the Maps 3-Pack was for any local service business.
However, it wasn’t until a bit later when his Maps rankings dropped for some mysterious reason that I began the journey that would eventually lead me to become the #1 ranking lawyer SEO expert on Google.
You can click the Pulse audio player below to hear that story.
If you’re as skeptical of SEO companies, and people promoting themselves as ‘experts’ as I am, you’ll get a laugh out of it.