Picture of Doug Mills

I’m the Lead Strategist at Monopolists

A couple of my favorite quotes…

‘Aside from family, the two most important things in life are what you make of yourself, and what you do for other people.’  – Ted Mills

‘In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.’ – Jim Collins

I’m also…

Dad to Liam, Peyton & Madison

Husband to Lisa

Connect with Doug on LinkedIn

Things people ask me…

Did your boys learn to play golf from you?

Ha Ha… I wish!

I stink at golf. My younger son (Peyton) picked up a little baby driver when he was just 2.5 years old, and he had a pure golf swing from the very first time he ever swung a club.

By the time he was 3, he could chip, putt, and play out of the bunker better than most adults. Craziest thing I’ve ever seen.

This video is from the first time Peyton ever stepped foot in a bunker… when he was barely 3 years old.

Here’s Peyton hitting his driver when he was about 2 years and 9 months old.

Peyton loves soccer too. Accidentally shot this in slow motion, but I’m glad I did. You can only see how cool this goal actually was in slo-mo.

My oldest son (Liam) is 7. He’d probably rather surf or play basketball, but he’s still pretty damn good… he was only 5 in this video.

Here is Liam when he was learning to surf. This video is actually from his very first lesson. Not bad!

Why did you decide to specialize in SEO for the Maps 3-Pack?

I actually started my SEO career way back in 2004… building out and optimizing my own e-commerce sites on the affiliate side of the SEO business.

In 2014 my younger brother decided he was going to open his own HVAC company in Denver, so naturally I offered to take care of the SEO for his company on the ‘big brother discount plan.’

If you don’t have any younger siblings, the ‘big brother discount plan’ is just another way of saying free.

Within 6 months or so, his company was ranking #1 in the organic results, and in the Maps 3-pack for every high-value keyword related to the HVAC business in Denver.

In his first full year in business his company did almost $2 million in revenue – without any other advertising.

When I studied the analytics for his site, I couldn’t believe how many clicks and phone calls he’d gotten from his listing in the Maps 3-Pack.

That moment is when I realized how valuable the Maps 3-Pack was for any local service business.

However, it wasn’t until a bit later when his Maps rankings dropped for some mysterious reason that I began the journey that would eventually lead me to become the #1 ranking lawyer SEO expert on Google.

You can click the Pulse audio player below to hear that story.

If you’re as skeptical of SEO companies, and people promoting themselves as ‘experts’ as I am, you’ll get a laugh out of it.

Why did you decide to specialize in SEO for lawyers?

It’s kind of a long story, but here’s the Cliff Notes version…

Since early 2016 I’ve been known as the ‘go-to guy’ that SEO agencies turned to when they needed help getting their clients into the Maps 3-Pack.

In late-2019 I noticed there seemed to be a big increase in the number of SEO agencies that were calling for help because they couldn’t figure out how to get their law firm clients into the 3-Pack.

So I saw firsthand how many agencies would promote themselves as ‘SEO experts’ to attorneys, when they actually had no idea how to deliver the results they were promising.

Even though they were taking people’s money as though they did.

So… I decided to stop rescuing SEO agencies, and opened Monopolists so attorneys could work directly with someone who actually knows how to get them into the Maps 3-Pack.

Sounds blunt I know, but I don’t have much patience (or respect) for the bullshitters in the SEO industry.

It took me all of 7 months to take over the #1 rankings for lawyer SEO expert, and attorney SEO expert after launching our site.

How long have you been doing triathlons?

Not long. I decided to start doing triathlon workouts after we moved to Ponte Vedra, FL from Colorado. I could never get acclimated to the altitude during our time in Colorado, so when we moved to Florida, (and I had all this oxygen to breathe!) I wanted to get in the habit of exercising outdoors as much as possible.

After about a month I decided I would ‘dip my toe in the water’ and try a sprint triathlon. Sprint triathlon is just a nice way of saying it’s a really, really short race. For a triathlon anyway.

I survived my first sprint triathlon (barely), and had enough fun to want to do it again because… well, I guess because I must be a little weird.

Do you think you’d ever want to run the Ironman?

Absolutely not. Does swimming 2.4 miles, riding a bike 112 miles, and then running a damn marathon… in hot, humid weather sound like fun to you? Me neither.