About Doug Mills

Doug is the Founder, and Lead Strategist at Monopolists. His expertise has led the company to become the #1 ranking lawyer SEO expert on Google in just its first year. He doesn’t enjoy talking about himself in the third person, but understands that’s how these Author Bio's work. Doug’s passion is helping attorney entrepreneurs exceed their business goals by dominating local search.
Doug Mills: Founder and Lead Strategist at Monopolists SEO.

How To Spy On Your SEO Agency – The Ultimate Cheat Sheet


Telltale Signs That Your SEO Campaign Is Just Burning Money

Do you recognize any (or all) of these 4 signs that your SEO campaign is a dud?

#1 – You’ve been stuck on page 2 (or worse) of Google search results.

#2 – You haven’t see any improvement in the organic search traffic coming to your website.

#3 – You aren’t ranking in the local Maps 3-Pack – (searching while at your office doesn’t count!).

#4 – Your Google My Business listing isn’t generating phone calls from potential clients. READ MORE

How To Spy On Your SEO Agency – The Ultimate Cheat Sheet2019-12-13T13:55:00-07:00



Nearly 60% of all searches on Google are performed on a mobile device. Even more important is the fact that 95% of all mobile searches are performed using Google’s search engine.

To protect and maintain their dominance in mobile search, Google has rolled out their Mobile-First Index, and mobile speed is definitely a factor in how rankings are determined by search engines on mobile devices.

MOBILE SPEED2019-11-20T07:35:24-07:00



Page speed (and your resulting page speed) is a measure of how fast the content (text, images, etc.) on a page loads in a web browser. The server a website resides on, the page file size, and image compression all play a role in how how quickly a page will load.

Google has used page speed as a ranking factor since 2010, and Google began placing even greater importance on page speed when they rolled out the ‘Speed’ update in 2018. So having a slow-loading website isn’t just annoying to your potential clients, it can definitely hurt your search engine rankings as well.

PAGE SPEED2019-11-20T07:35:24-07:00



Producing great content that appeals to, and informs your website visitors is the best way to earn backlinks from high-quality, authoritative websites. Sites that link to your website are referred to as Referring Domains (RD’s).

Building your site’s backlink profile, and increasing the number of RD’s linking to your site is how you develop greater trust and authority with search engines.

OFF-PAGE SEO2019-11-20T07:35:24-07:00



Title Tags

Title tags can have a big impact on rankings. Get the title tag right, and you can leapfrog several competitors on the 1st page of search results. We put a lot of emphasis on optimizing (and testing) the Title tag for every page on your site.


Meta Descriptions

Meta descriptions don’t necessarily have a direct affect on your search engine rankings, but… well-written meta descriptions can have a huge impact on your click-through-rate (CTR), and your click-through-rate does factor into where search engines are willing to rank your site in the SERP’s.


Header Tags

Header tags (H1, H2, H3…) help search engines understand what a web page on your site is all about. H tags (as they’re also referred to) allow the the search crawlers to understand which content is the most important.


ON-PAGE SEO2019-11-20T07:35:24-07:00



If you want to convert website visitors to prospects, it’s important to optimize the mobile version of your site for UX (user experience) signals. The RankBrain algorithm developed by Google is engineered to analyze how searchers interact with your website, and to incorporate those UX signals into how your website ranks in online search results.

MOBILE UX2019-11-20T07:35:24-07:00



Along with backlinks, and RankBrain, content is one of the top 3 Google ranking factors. Search engines like tightly-focused content because it allows them to show the most relevant content to a specific search query.

FOCUSED CONTENT2019-11-20T07:35:24-07:00



The ‘architecture’ of your website refers to how the pages are structured, organized, how they interlink, and the URL’s that are chosen for each page. Optimizing your site’s architecture provides two benefits:

  1. Having an SEO-friendly site architecture makes it easier for search engine crawlers to find, and index all the pages on your site.
  2. SEO-friendly site structure and navigation allows potential clients to quickly and easily find the information they are looking for on your site. Optimizing for user experience in this way will lower your website’s bounce rate, and increase the amount of time people spend on your site.



In-depth keyword research impacts every facet of a successful SEO campaign for any law firm. Targeted keywords inform decisions regarding the on-page SEO, content development, outreach and link-building, as well as the architecture of your website.

We start with a list of seed keywords, and delve into related searches that people are typing into the search engines. Then we evaluate the keywords your competitors are ranking for using tools that provide insight into the most popular, and the most profitable organic keywords.

KEYWORD RESEARCH & SELECTION For Lawyers2019-11-20T07:35:25-07:00