Chapter 1 – The Top 10 Search Engine Ranking Factors


Ever wonder how many factors Google takes into account when determining which sites to show, and where to rank them in search results?

At latest count, most SEO experts agree that there are likely over 200 ranking factors baked into Google’s algorithm.

Who can keep track of 200+ ranking signals, much less optimize a website for them all?

On top of that, Google is constantly churning out algorithm updates that affect backlinks, the content on your website, and of course – rankings.

So how can you possibly stay on top of everything?

Take a deep breath… for now, let’s just focus on the factors (or signals) that are widely considered to be the most important.

That will allow you to develop an understanding of the ‘big picture’ when it comes to SEO.

If you want your website to rank at the top of the SERP’s for lawyer-related searches, focus on these ten ranking factors – and you’ll have a solid head start on most of your competition.

There are essentially 9 different types of ranking factors, which have been neatly summarized by our friend Brian Dean at Backlinko into 9 Categories  which cover all 200 SEO factors that affect Google rankings.

  • Page-Level Factors
  • Site-Level Factors
  • Domain-Level Factors
  • On-Site Webspam Factors
  • Off-Site Webspam Factors
  • Backlink Factors
  • User Interaction
  • Brand Signals
  • Special Google Algorithm Rules

We’ve pulled the top ten from the categories above, and we’ll cover each of them so you can put the search engine optimization for your law firm’s site on solid footing.

Here’s a look at the Top 10 search engine signals (or factors) that we’ll cover:

  1. Quality Content (that’s Complete)
  2. Search Intent
  3. Mobile Optimized Site
  4. Number of Backlinks
  5. Domain Authority
  6. Anchor Text
  7. Site Loading Speed
  8. Keyword Usage
  9. What is Google’s RankBrain?
  10. 10.E-A-T

So if you’re ready, click the link to get started with Chapter 1 – The Top 10 Search Engine Ranking Factors



Chapter 1 – The Top 10 Search Engine Ranking Factors2019-12-29T20:23:57-07:00



Welcome to our Guide

We’ve put together this in-depth law firm SEO guide for attorneys who are interested in growing their practice with a high-level search engine optimization campaign designed to bring in more online leads. A professional optimization campaign, when implemented correctly, can yield a fantastic return-on-investment. Far exceeding other marketing channels available to attorneys. In this comprehensive guide, you’ll learn: the fundamental concepts of search engine optimization for attorneys, both in small practices and large law firms. how to audit your website to identify the areas that need improvement and optimization how to do keyword research the way top SEO professionals do it on-page optimization technical SEO how to successfully build backlinks that enhance your site’s authority how to write focused content, that Google considers complete how to optimize your Google My Business listing for local search results how to understand search intent, and why it’s important how to measure and track your progress how to use video to turn more website visitors into actual clients.


Why do attorneys need SEO?


You might be shocked to learn the percentage of people who start their search for a lawyer by searching online. Check out the Top 5 reasons that law firms who want more new cases need a professional search engine optimization campaign.
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Why do attorneys need SEO?2019-12-10T08:54:48-07:00

How long does SEO take to show results?


Typically, SEO can take anywhere from 6-12 to start producing tangible results for your law firm. Exactly how long it will take your firm to rank on the 1st page depends on a variety of factors, such as:

    • Your legal practice area


    • The market your law firm is located in


    • The level of competition


    • Where your SEO campaign is starting from (your website, previous SEO)


    How aggressive your SEO campaign will be

I know ‘it depends’ isn’t the answer you’re looking for, so we’ll be able to narrow down some realistic timeframes for different starting points, and varying circumstances as we cover the factors that affect how long it will take for your SEO campaign to begin producing rankings and results.
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How long does SEO take to show results?2019-12-10T08:54:02-07:00

What is lawyer SEO?


Attorney SEO stands for search engine optimization. SEO for lawyers is the process of optimizing both on-site and off-site elements of your law firm’s website to achieve the highest search engine rankings possible in order to attract people who are searching online for your services to your website.

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What is lawyer SEO?2019-10-21T11:59:35-06:00
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