Ever wonder how many factors Google takes into account when determining which sites to show, and where to rank them in search results?

At latest count, most SEO experts agree that there are likely over 200 ranking factors baked into Google’s algorithm.

Who can keep track of 200+ ranking signals, much less optimize a website for them all?

On top of that, Google is constantly churning out algorithm updates that affect backlinks, the content on your website, and of course – rankings.

So how can you possibly stay on top of everything?

Take a deep breath… for now, let’s just focus on the factors (or signals) that are widely considered to be the most important.

That will allow you to develop an understanding of the ‘big picture’ when it comes to SEO.

If you want your website to rank at the top of the SERP’s for lawyer-related searches, focus on these ten ranking factors – and you’ll have a solid head start on most of your competition.

There are essentially 9 different types of ranking factors, which have been neatly summarized by our friend Brian Dean at Backlinko into 9 Categories  which cover all 200 SEO factors that affect Google rankings.

  • Page-Level Factors
  • Site-Level Factors
  • Domain-Level Factors
  • On-Site Webspam Factors
  • Off-Site Webspam Factors
  • Backlink Factors
  • User Interaction
  • Brand Signals
  • Special Google Algorithm Rules

We’ve pulled the top ten from the categories above, and we’ll cover each of them so you can put the search engine optimization for your law firm’s site on solid footing.

Here’s a look at the Top 10 search engine signals (or factors) that we’ll cover:

  1. Quality Content (that’s Complete)
  2. Search Intent
  3. Mobile Optimized Site
  4. Number of Backlinks
  5. Domain Authority
  6. Anchor Text
  7. Site Loading Speed
  8. Keyword Usage
  9. What is Google’s RankBrain?
  10. 10.E-A-T

So if you’re ready, click the link to get started with Chapter 1 – The Top 10 Search Engine Ranking Factors