Welcome to our Guide

We’ve put together this in-depth law firm SEO guide for attorneys who are interested in growing their practice with a high-level search engine optimization campaign designed to bring in more online leads. A professional optimization campaign, when implemented correctly, can yield a fantastic return-on-investment. Far exceeding other marketing channels available to attorneys. In this comprehensive guide, you’ll learn: the fundamental concepts of search engine optimization for attorneys, both in small practices and large law firms. how to audit your website to identify the areas that need improvement and optimization how to do keyword research the way top SEO professionals do it on-page optimization technical SEO how to successfully build backlinks that enhance your site’s authority how to write focused content, that Google considers complete how to optimize your Google My Business listing for local search results how to understand search intent, and why it’s important how to measure and track your progress how to use video to turn more website visitors into actual clients.