The ‘architecture’ of your website refers to how the pages are structured, organized, how they interlink, and the URL’s that are chosen for each page. Optimizing your site’s architecture provides two benefits:

  1. Having an SEO-friendly site architecture makes it easier for search engine crawlers to find, and index all the pages on your site.
  2. SEO-friendly site structure and navigation allows potential clients to quickly and easily find the information they are looking for on your site. Optimizing for user experience in this way will lower your website’s bounce rate, and increase the amount of time people spend on your site.