What does SEO for lawyers actually mean?

SEO = Search Engine Optimization

So now you understand that SEO stands for search engine optimization, but you probably don’t know what needs to be optimized for your website, and even less of an idea about how to do any of it.

Don’t worry, that makes you pretty normal.

So what exactly is it that needs to be optimized in order for your law firm to rank at the top of search results so you can start bringing in all those online leads? The ones you’re missing out on every day right now?

Is it the design of your site? Or is it the content? Or maybe it’s the backlinks that point to your website?

Yes, yep, and yes sir (or yes ma’am) – it’s every bit of those things and a lot more. Especially in such a hyper-competitive niche like SEO for lawyers.

SEO is indeed a process. It’s also an art, and a science as well.

 

What is the goal of SEO for an attorney website?

You want your law firm’s website to rank in Google’s Maps 3-Pack, as well as the organic listings below the local search results. That’s because you won’t have to pay every time someone clicks on your listing to call your office, or visit your website.

The way I like to think about search engine optimization – and hopefully this will help you see through all the confusing technical stuff…

 

…is that SEO is the process of optimizing the different elements of your site so that search engines LOVE your website, and they WANT to show it at the top of search results because they know YOU are going to make their users happy by giving them what they are searching for.

 

For any attorney who wants to start bringing in hundreds of new leads and phone calls from online searches every month, here’s a good way to think about SEO for law firm websites.

There are three parties involved in every search for a legal-related keyword:

  1. there’s you
  2. there’s the search engine 
  3. and then there’s the person searching for the services of a local attorney. 

 

If you’re a DUI attorney in Chicago, you obviously want Google to show your Maps 3-Pack listing (or your website) as the top result to anyone searching for “Chicago DUI lawyer” since people search for that keyword between 500 to 600 times per month.

 

Screenshot of Google search bar showing search volume for Chicago DUI Lawyer

 

QUICK SIDE NOTE: In case you’re wondering why we focus almost exclusively on Google, it’s because over 94% of all searches on mobile devices are performed on Google.

Yahoo and Bing (together) only account for about 2% of mobile search volume.

Talk about 2nd place not even being close!

 

chart depicting google share of mobile search market as of august 2019

 

 

 

 

 

 

 

 

 

 

SEO is the combination of the art AND the science you need to apply to your website so that Google wants to show your ranking page in the Top 3 results whenever someone searches for valuable keywords related to your legal practice area.

 

Wait a minute… most lawyer SEO companies say they will help you ‘achieve 1st page rankings’ on Google, isn’t being on page 1 good enough?

 

Why does your website need to be in the Top 3 search results?

Find out why just ranking ‘on the 1st page’ isn’t good enough to help you bring in more leads in our post on why lawyers need SEO.

 

TEASER ALERT: You will shocked to learn how many more clicks go to the Top 3 (or even the Top 5) websites vs. the 6th through 10th-ranked sites [combined]!

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